BMGEN/VPDesign for Brazilian guests
mini-workshop for Brazilian visitors in Lausanne for the IBS program, organised by Marc Laperrouza
The workshop aims at not only discovering and applying the Value Proposition Canvas, a visual tool add-on to the Business Model Canvas, to describe, challenge, and design new products and services; but also exploring design thinking, customer development, and lean start-up methods to boost future growth. The Business Model, and Value Proposition Canvas perfectly integrate, with the latter being like a plug-in to the former that allows you to zoom into the details of how you are creating value for customers.
