BMGEN at BASH
keynote on BMGEN/VPDesign, at Infocomm BASH incubator, organised by Sébastien Monnet, Embassy of Switzerland
In this interactive talk with hands-on exercises, Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts, canvases and tools to design sustainable business models and innovative value propositions. Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models.
