Design science research and BMGEN at NUS
research seminar at NUS School of Computing, invited by Prof. Hock-Kai Teo and Chuan Hoo Tan
see the NUS SoC upcoming events here
Designing tools to support strategic management and entrepreneurship
We suggest that the research focus in strategic management and entrepreneurship could be improved and enlightened by some of the more conceptual and design-oriented research in information systems. We highlight three areas in particular in which design science research in SI has excelled that could inform research in strategic management. The first area concerns the identification, formalization, and visualization of the core constructs and models of interest related to the design and analysis of strategic business issues. The second area corresponds to the exploration of how design thinking techniques and tools might contribute to improving the design, prototyping, testing and transformation of alternatives to strategic business questions. The third area addresses the research in computer-aided design assisting the process of designing strategic management objects. The three perspectives will be illustrated by our work and experience in the field of business models.
Osterwalder, A., Pigneur, Y. (2013) Designing business models and similar strategic objects: the contribution of IS. Journal of AIS, 14(5), 237-244.
