Business Model Innovation at NUS
Lecture on “Business Model Innovation” for NUS MBA students, invited by Prof. Sampsa Samila in his class on Management of Technological Innovation.
The lecture aims at presenting the latest Business Model Innovation tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. The concepts, canvases and tools to design sustainable business models will be illustrated by 3 stories: Nespresso, Hilti and Tesla Motor. Design thinking and customer development will also be emphasized for exploring, prototyping and experimenting business models.
