Desirability, feasibility and viability of a business model
A Strategyzer blog post on “Why Companies Fail & How To Prevent It” (post):
As suggested by IDEO, “When you sketch out a business model with the Business Model Canvas you actually make assumptions about desirability, feasibility, and viability:
Feasibility is about the assumptions that you chose the right infrastructure to execute your business model well (risk: poor execution).
Desirability is about the assumptions that will actually create customer value (risk: solving an irrelevant customer job).
Viability is about the financial assumptions that will earn you more money than you spend (risk: flawed business model).
Adaptability is about the assumptions that you chose the right business model within the context of external factors, like competition, technology change, or regulation (risk: external threats).
“Once you have defined all those assumptions related to feasibility, desirability, and viability, and adaptability, you can apply customer development and lean startup to test them.
