Yves Pigneur

As reported by Strategy+Business, Nilofer Merchant (web) puts “Business Model Generation” on her short required reading list on value creation

“Nilofer Merchant has had a hand in launching more than 100 products that have netted a combined US$18 billion in sales — first in stints at Apple and Autodesk, and later as an advisor to technology companies such as Logitech, Symantec, and HP …

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