BMGEN at UC Cork
Seminar at University College Cork, invited by Frédéric Adam
In this interactive seminar, Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will revisit the latest on how to design business models and value propositions to decrease the risks of innovation. Participants will apply the canvases to practical examples such as airBnB, Tesla, SunEdisson or Amazon, emphasising business model mechanics and storytelling. Design thinking and customer development will also be emphasized for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the use of the Business Model Canvas in large corporations will be illustrated. The new visual tool “Culture Map” will be briefly presented and illustrated.
