BMGEN at ESSEC & CIO Academy
Talk at ESSEC Asia-Pacific for the CIO Academy, invited by Prof. Jan Ondrus.
A recent survey by McKinsey showed that 80% of executives agree that innovation is critical for their business and growth strategy but only 6% are satisfied with the outcome. In this interactive and hands-on seminar, Dr. Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will revisit the latest on how to design business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts, canvases and tools to design sustainable business models and innovative value propositions. Design thinking and customer development will also be emphasized for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the use of the Business Model Canvas in large corporations will be illustrated. The new visual tool “Culture Map” will be briefly presented and illustrated
