Yves Pigneur

Our “Letter to CEO” with Alex in the new book “Innovation@Work” published by Thinkers50, with a foreword by Ikujiro Nonaka.

[...] In fact, managing the present is taking oxygen away from inventing the future. To prevent this from happening you need a powerful Chief Entrepreneur to focus on the future while you focus on the present. You need to give these entrepreneurs prestige and power and a space for new ideas to flourish and thrive. And you need to change the way your organization is structured so it can systematically churn out new growth engines. Anything less than this is innovation theatre, and that’s just not enough.

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