Business Models – A Research Overview
Foreword for a book on Business Models by Prof. Christian Nielsen, Aalborg, and his team
Business Models: A Research Overview provides a research map for business scholars, incorporating theoretical and applied perspectives. It develops the field of business model research by offering a critique of the field as it has developed to date and provides a guide for future research and theorization … (web)
The field of business models has undergone an immense development in the last decade and chances are, that this is going to continue at evermore accelerating speeds in the years to come.
At the beginning of the 2000′s, together with Alexander Osterwalder, we defined an ontology of business models, then we created the Business Model Canvas, which became the foundation for our co-authored bestseller Business Model Generation. This book and the canvas marked a turning-point for the field of business models, because it convened academic insights with practitioner needs. I believe this is the core strength of the field of business models and this is also evident in this present contribution which in many instances highlights this crucial connection. After all, if academics cannot provide insights that company owners and managers can apply to improving their organizations, then what are they good for?
Who better than Christian Nielsen and his colleagues to write this state of the art in business model research. Dear readers and researchers, let yourselves be charmed by this novel and timely contribution in business model research.
