A tool to boost your organization’s identity communication?
A tool to boost your organization’s identity communication? by Dina Elikan (LinkedIn)
A few years ago we met kiwi, a company with an amazing product like many startups and SMEs today: A credit card reader, which allows any smartphone to become a cash register. This product has been distributed to micro-merchants in Mexico.
But that does not stop there, can you see beyond the value of the product itself? Using the client’s phones allows kiwi to access these merchants’ data and they can thus provide them with micro-loans that they’ll be able to easily pay back. Do you see it? What was just a product has become a social improvement, helping local Mexican independent entrepreneurs grow their business sustainably and allowing them to compete with bigger players in the market.
So we asked ourselves: how is it possible that when selling this product, their selling team was only selling the product and not the whole vision or idea behind it?
Working with Pr. Yves Pigneur, we developed a tool that would allow teams in startups or SMEs to work on their identity and how they communicate it to their different stakeholders. All of their different stakeholders. One of the first mistakes is to focus on only one stakeholder and forget the others. Yes, customers are important, but what happens when you cannot hire anybody because people do not like your company?
