Tama University
Webinar for Tama business school, Tokyo, with Noboru Konno 紺野登, Ryuta Kono 河野龍太 and 山本伸 Shin Yamamoto
パーパスでビジネスモデルをデザインする
なぜ今日、パーパスを持ったビジネスモデルが決定的に重要なのか?
“Designing Business Models with Purpose”
Why do business models with a purpose matter more today than ever before (in change management)?
I will illustrate this topic in three contexts:
a. Inventing new “Business Models with a Purpose” / startups
(e.g. How Yvon Chouinard, founder Patagonia focused on building an impact business from the start)
b. Shifting towards a “Business Model with a Purpose”
(e.g. How Henrik Poulsen, CEO transformed Orsted from oil & gas to renewable energy)
c. Managing a “Business Model Portfolio with a Purpose”
(e.g. How Paul Polman incorporated sustainability into Unilever’s portfolio)
Ending by evoking the establishment of an innovation/exploration culture in the companies.
