The Invincible Company (Amazon)
AMAZON:
What if you had a blueprint to make your company invincible?
What makes the world’s greatest companies unstoppable? How can you innovate, grow, and launch new strategies while staying ahead of your competition? Alex Osterwalder and Yves Pigneurs’ international bestselling books have changed the way the world creates and plans new business models. Over 5 million people in corporations, startups and solo businesses around the world use their tools.
The Invincible Company answers the question: How do the world’s best companies develop, test, and scale new business models? Drawing on years of research, the book reveals how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech have been able to create immensely successful businesses and disrupt entire industries. What they found is that success goes beyond having great products and services. The commonality is their profitable, innovative business models–and the ability to improve existing business models while consistently launching new ones. For the first time, the same tools used by the world’s most exciting companies are available in The Invincible Company. In these colorful, illustrated pages, you’ll:
Discover how to build your growth strategy and manage your core business simultaneously, regardless of company size. Learn why the world’s best modern and historic business models work so well, and how to apply the same tactics. Receive tools to assess your business model, innovation readiness, and innovation projects. Understand how to reduce risk when launching new business models. Constantly stay ahead of your competition by extracting the maximum profit from each type of business model. Packed with tools and real-life examples, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
