BMGEN @ ESSEC Asia Pacific
Talk at ESSEC Asia Pacific (web) in the National Library Board building (web), invited by Prof. Hervé Mathe.
The talk presents the visual business model canvas (web) for designing and assessing business models. Business model innovation and industry changes are illustrated with examples such as Nespresso, Cirque du Soleil, and SunEdisson. Design thinking attitude and customer centricity is also emphasized for exploring, prototyping and testing business models.
Business model innovation, design and testing are also illustrated with the story of the BMGEN book and software, with Alex, Alan & co …
