BMGEN at ideas.inc. StartingUp, Grand Finale
Keynote for ideas.inc, at Sentosa, on September 22
“… an opportunity for you to learn more about entrepreneurship and get introduced to ideas.inc. Challenge. The ideas.inc. StartingUp is a conference where you learn from the pros, network with the experts in the ecosystem and meet like-minded individuals!”
The talk presents the visual business model canvas for designing and assessing business models. Design thinking attitude and customer centricity is also emphasized for exploring, prototyping and testing business models. The suggestion to the entrepreneurs will be to “burn their business plans but design, test, and iterate their business models”. As Steve Blank tells it: “no business plan survives the first contact with customers” …
sketching by Tim Hamons (web)
(see also a blog post by Martin Pasquier)
