Yves Pigneur

swissnex China Lectures “Business model innovation and design”
’?’?’?’?’?’?’?’?’?’?, at Shanghai

“The last swissnex China lecture ’Business model Innovation and Design’ was organized in cooperation with HEC Lausanne and was held at Minsheng Art Museum. (more)

During his talk, Prof. Pigneur presented and showed how to apply his Business Model Canvas, a practical visual language tool to describe, challenge, and design business models. The concepts was illustrated by examples of business model innovation.

The Chinese version (and others) of the Business Model Generation handbook being a great success, many people attended the lecture. During the talk, the audience could try to use the canvas and therefore (for most of them) create their first business model! At the end of the lecture and during the cocktail reception, they could also ask questions to Prof. Yves Pigneur and share their ideas about business models and innovation. The audience was a nice mix of people coming from academic and professional fields and the evening ended up being a great success!

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This entry was posted on Thursday, November 29th, 2012 at 3:39 am and is filed under talks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.