BMGEN @ Samsung, Seoul
mini-workshop and discussion at Samsung OpenTide (web) and Samsung SDS (web)
The talk aims at presenting the Business Model Canvas for designing, assessing and challenging business models. In a second part, design thinking attitude will be emphasized for exploring and prototyping business models. In the third part, the synergy between the business model canvas, Eric Ries’s lean startup and Steve Blank’s customer development will be proposed for testing value propositions and business models.
