BMGEN @ SMU

Talk at SMU for C-level executives, invited by Desai Narasimhalu, Director of the Institute of Innovation and Entrepreneurship

The talk aims at presenting BMGEN for designing and assessing business models. Business model innovation will be illustrated with examples. Design thinking attitude and customer centricity will also be emphasized for exploring, prototyping and testing business models.

Leave a Reply

You must be logged in to post a comment.