BMGEN at Nestle
last talk at Singapore before our departure, at Nestlé Singapore (web), invited by Valerio Nannini, Managing Director, and Catia Monteiro Pimentade Sousa, head of the Business Innovation team
Innovation = product development ?
Innovation is more than new products ’ it is a mindset and behavior influenced by our beliefs, value, culture and vision. Innovation in business is about finding new ways to create future value for our consumers. It challenges the status quo to design products and solutions that meet unsatisfied, new or hidden consumer needs. (more) – Valerio Nannini, Managing Director for Nestlé Singapore
BMGEN
The talk aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation will be illustrated with examples. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing value propositions and business models.
