BMGEN at Desjardins
mini-workshop at Desjardins (web), invited by Henri Dolino, Senior Director Corporate Strategy
Desjardins is the largest cooperative financial group in Canada, with four business activities: Life and Health Insurance and Wealth Management, Property and Casualty Insurance, Personal Services and Business Services (more)
The mini-workshop aims at presenting and illustrating the Business Model Canvas. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas and customer development will be briefly presented for testing business models.
