business models and value proposition at NYU
fruitful meeting with Ari Ginsberg (web), professor of entrepreneurship at NYU’s Stern School of Business and director of the Berkley Center for Entrepreneurship (web)
“As inaugural head of the Entrepreneurship and Innovation area at the Stern School of Business, (more) … The Berkley Centre provides students with real-world, hands-on startup experiences that complement the rigorous instruction received in the classroom (more)
I knew Ari since 1997, when Michael Bloch spent a couple of months in his department at NYU. Together with Ajit Kambil they co-authored a working paper (Re-Inventing Value Propositions), which had a strong influence on our work with Alex on the BMGEN canvas and the more recent Value Proposition Canvas (VPC).
