BMGEN at UTwente
Visit and talk at the University of Twente, Industrial Engineering and Business Information Systems (IEBIS), invited by Jos van Hillegersberg
The keynote aims at illustrating the Business Model Canvas, the BM mechanics and the BM layers for sketching out business models or visualising existing business. The talk visited different paradigms for applying design thinking technics. Best practices and frequently committed mistakes have been presented and illustrated with practical exercises.
see announcement here
The main take-away is related to the three following shifts:
Shift 1: From technology & product innovation (one epicenter, traditional R&D leads to success) to business model innovation (multiple epicenters, R&D + business model leads to success)
Shift 2: From checklist approach & business plans (siloed thinking, linear, static, detail, & planning) to business model stories (connected thinking, business model theatre, business model mechanics & economics, sanity test)
Shift 3: From sustainable competitive advantage (long-term business models, stability, incremental, sustaining innovation) to transient competitive advantage (dual ambidextrous, expiring business models, continuously morphing, reinvention, and self-disruption)
with the technical shift: from decision making (choosing among existing) to design thinking (creating alternatives, iteration & experimentation)
