From BMO to BMC
Fritscher, B., Pigneur, Y (2014) From Business Model Ontology to Business Model Canvas (submitted)
When designing and assessing a business model, a more visual and practical ontology and framework is necessary. We show how an academic theory such as Business Model Ontology has evolved into the Business Model Canvas that is used by practitioners around the world today. We draw lessons from how this simplified canvas is used and show new ways to design and assess business models from a visual perspective. These observations provide a clearer picture of the business model as a strategic planning tool and are the basis for further research.
