quotes on BMGEN
Top Leadership Quote
“Every organization is looking for that edge to help them break free from their traditional business model and develop effective and cost efficient strategies. The Business Model Canvas provides a terrific blueprint that enables organizations to challenge their current thinking and create new business models. It opens up exciting dialogue and generates new ideas from unlikely corners of the company. We loved it.”
-George Borst, CEO Toyota Financial Services
Senior Leadership/Doer Quote
’As MasterCard, we are relentlessly focused on product management excellence. The Business Model Canvas is a powerful tool to encourage end-to-end thinking, allowing our teams to consider all aspects of bringing a product to market. We are using it to move beyond features towards more integrated thinking and value creation.’
Tim Murphy, Chief Product Officer Mastercard
Academia Quote
’The Business Model Canvas is now taught to every fulltime MBA student at our school. It has become the standard for describing and designing business models.’
Henry Chesbrough, Haas School of Business, UC Berkeley
Entrepreneur’s Quote
’The business tool that revolutionized how to think about new ventures’
Steve Blank, serial entrepreneur turned educator
