BMGEN at SIM Advanced Practices Council
Talk at Atlanta to SIM Advanced Practices Council (APC), “an elite forum for future-oriented CIOs and Senior IT executive who bring transformational solutions to their organization by commissioning research and sharing cross-industry perspectives in an intimate, candid atmosphere”.
This talk aims at shortly presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples, ranging from start-ups to Fortune 500 companies (invent Vs. improve). Design thinking attitude and customer centricity will also be emphasised for exploring, prototyping and testing business models. Furthermore, business model mechanics, economics and layering will be presented and illustrated. Ground rules and pitfalls in the usage of the Business Model Canvas will be illustrated. The 2-hour session will be a mix between presentation, Q&A and hands on practice.
