BMGEN at GSU
This one-day master class at Georgia State University (GSU) aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples, ranging from start-ups to Fortune 500 companies. Design thinking attitude and customer centricity will also be emphasized for exploring, prototyping and testing business models. Furthermore, business model mechanics, economics and layering will be presented and illustrated. Ground rules and pitfalls in the usage of the Business Model Canvas will be illustrated.
PROGRAM BREAKDOWN
From Product Innovation to Business Model Innovation
- Business Model Canvas
- Value Proposition Canvas
From Decision-Making to Design Thinking
- Prototyping Business Models
- Testing Business Models and Customer Development
From Business Plan to Business Story
- Storytelling and BM mechanics
- Playing with the numbers and BM economics
From Competitive Advantage to Transient Strategy
- Transforming Business Models and BM Layers
- Assessing BM environment and ecosystem
Goals ’ Learning Outcomes
After this mini-workshop, participants will have dived deep into a series of case studies across industries, got coaching and advice on business model topics, and shared knowledge and experience among participants. The participants will have:
- Learned about and applied a practical visual language and innovation process to describe, challenge, and design strategy and business models;
- Appreciated powerful examples of business model innovation, ranging from Fortune 500 companies to start-ups and social entrepreneurship ventures;
- Explored, prototyped and tested business models using design thinking, customer development, and lean start-up methods to boost future growth.
Pedagogical approach
The master class will be a mix between presentations, Q&A, buzz groups, and hands on practice.
