BMGEN at the University of Tokyo
Keynote (web) at the University of Tokyo, jointly hosted by i.School (web), Japan Innovation Network (web) and Future Center Studies Group (fb), invited by Prof. Hideyuki Horii and Prof. Noboru Konno.
This seminar aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples such as Nespresso, SunEdisson, and AirBnB. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models web
