BMGEN meetUp in London
City Unrulyversity talk on BMGEN to entrepreneurs on the Google Campus London, invited by Caroline Wiertz, City University London (web); organised by meetup (web) as the “Co-Founder Speed Dating & Pitching #9″, nicely guided by Mario Campana and welcome by Robert Fenton “Papa Smurf”.
“City Unrulyversity is a free pop-up university in the heart of Tech City. Its mission is to inform, inspire, and empower the next generation of Tech City entrepreneurs (more).
“Google Campus’s mission is to create an environment that encourages innovation through collaboration, mentorship, and networking (more).
The phrase ’Hipster, Hacker and Hustler’ was first coined by Rei Inamoto, the Chief Creative Officer for AKQA: ’To run an efficient team, you only need three people: a Hipster, a Hacker, and a Hustler. When the Hipster brings the creative design and cool factor, the Hacker brings their utility belt of technology solutions, and the Hustler finds the right way to package it all up and take it to the masses in the form of sales and partnerships (more)
The keynote aims at presenting the Business Model Canvas and business model innovation. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.
