BMGEN at Cork
seminar at University College Cork (web) invited by Prof. Frédéric Adam (web), editor-in-chief of JDS, in the “Graduate School’s interactive research workshop series”
and meeting with Philip O’Reilly (linkedIn), principal investigator of the B-MIDEA research project.
“The B-MIDEA research project is funded by Enterprise Ireland, being developed in UCC and aims at developing the first dedicated Business Modeling Intelligent Design Evaluation Application with predictive and simulation capacity to enable better business decision making. (more)
This seminar aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples such as Nespresso, SunEdisson, and AirBnB. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models web
