Business model and service design
meeting and rich discussion with Sam Schneider, founder and partner of CustomFuture (web), on service design, user experience and business model design
“CustomFuture has successfully applied Guerrilla Innovation to turn everything from health-care services over smart-phone appliances to cars into unforgettable and sticking experiences that sell (more)
Sam and his colleagues invented, improved and experimented an awesome method for designing services. One of the main issue now is to package this method and link it to business model design. Sam’s quote: “with the business model, we have the foundations, now let’s build the house on them”. Our discussion is well related to the back-and-forth approach we are developing in our new “Value Proposition Design” book.
Noerd (web) is a nice location, also headquarter and factory of Freitag (web) …
