VPDesign at UCL
Conférence à l’Université Catholique de Louvain (UCL)
Créer une proposition de valeur attrayante dans un business model innovant
The talk aims at (a) learning about and applying the Business Model Canvas and the Value Proposition Canvas, practical visual languages to describe, challenge, and design business models and their value propositions, (b) appreciating powerful examples of business model innovation, and (c) exploring and prototyping value propositions and business models using design thinking and customer development to boost future growth.