Business models in cloud computing
Doctoral thesis committee for Andrea Giessmann’s thesis entitled ’Designing Business Models of Cloud Platforms’, supervised by Prof. Christine Legner and co-supervised by Dr Katarina Stanoevska-Slabeva, with Prof. Niels Bjørn-Andersen (Copenhagen Business School), as external referee.
“First, based on case study research, the thesis provides a deeper understanding of current Platform as a Service (PaaS) business models and their evolution. Second, it analyses and simulates consumers’ preferences regarding PaaS business models, using a conjoint approach to find out what determines the choice of cloud platforms. [...] The third part introduces a design theory for the emerging class of PaaS business models, which is grounded on an extensive action design research study with a large European software vendor.
