BMGEN at University of Sydney
keynote at the University of Sydney , invited and warmly welcomed by Prof. Steve Elliot, for the industry members of the Digital Disruption Research Group (DDRG) of the University of Sydney Business School
The workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas for designing, assessing and challenging business models and their value propositions. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.