Business by design: the value proposition challenge
Journalist Steve Coomber spoke to Pigneur about the new book, customer pain and gain, and the relevance of his work for big corporations, on the “HEC Impact of our Research” platform.
“Developing a new business idea is notoriously difficult. Start-up failure statistics are discouraging – some 90 per cent of all new ventures fail, about 40 per cent of all new products or services cannot find sufficient buyers. But Yves Pigneur, professor of management and information systems at HEC Lausanne, University of Lausanne, is on a mission to change the statistics, shifting the odds in favor of new business ideas. Together with co-author Austrian business theorist, and consultant Alex Osterwalder, Pigneur produced the best-selling Business Model Generation. Now he is back with the follow up, the highly practical, Value Proposition Design. (more)
