Business Plan, to do or not to do?
Provocative article in Entrepreneur, entitled “3 Ways Untested Business Plans Are Worse Than a Waste of Time”
“Business plans, when introduced early on in an innovation exercise, are a dangerous document to create. It’s simply the wrong tool for the task and it might even lead to an expensive lesson in failure. Businesses need to throw out the business plan during the early stages of validating an idea, and instead take small, quick, incremental steps to test their business idea in the market (more).
Aligned with the one of the Lessons Learned reminded in “Value Proposition Design” :
