Gamified methods to develop creative ideas for business
Seminar by Prof. Hélène Michel, EM Grenoble, FT Professor of the Week (bio)
The really exciting trends in serious games reverse the classical top-down learning process. The best serious games don’t just facilitate knowledge transfer, they facilitate innovation too. The 57,000 players of the virtual puzzle “Foldit” are contributing to scientific research on different diseases through protein folding, as well as learning about molecular biology. Business leaders often talk about their desire to tap into their employees’ knowledge; serious games provide a great means to achieve this. The challenge now for organisations is to make the most of this best practice, flip the knowledge transfer process, and innovate through gaming. This talk will present key concepts of gamification and provide several examples of gamification and games for innovation processes. More specifically the gamified method “Cubification” to develop innovative ideas for business will be tested and discussed.
