BMGEN/VPdesign at NUS bSchool
lectures “From service design to business model design” at NUS b-school, invited by Prof. Thompson Teo in his BBA classes on ’Service Management’.
The lecture aims at presenting tools and techniques (ideation, prototyping, storytelling, dotmocracy, …) for service design, using the Value Proposition Canvas for designing, assessing and challenging services and value propositions. Design thinking attitude will be emphasized for exploring and prototyping value propositions. Finally, the synergy with lean startup and customer development will be briefly presented for testing value propositions.
