BMGEN at Todai
Seminar at the University of Tokyo (TODAI), invited by Prof. Hideyuki Horii, head of the iSchool (web)
The iSchool organises each summer the UTokyo Innovation Summer Program (TISP2016). During the 2-week program, students studying in Universities outside Japan and students in UTokyo, will engage in classes, workshops and fieldwork in Tokyo followed by a program to a local region of Japan.
This keynote will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the usage of the Business Model Canvas in large corporations will be illustrated.
