VPdesign at Seoul
Keynote at MicImpact 마이크임팩트 (web), Seoul, invited by Mike and Lee; happy to come back after 3 years!
This keynote will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models. Ground rules and pitfalls in the usage of the Business Model Canvas in large corporations will be illustrated.
