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VPDesign à HEC Lausanne

interview on the HEC Lausanne website “Business by design: The value proposition challenge” (web), récemment traduite en français (web).

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“Developing a new business idea is notoriously difficult. Start-up failure statistics are discouraging – some 90 per cent of all new ventures fail, about 40 per cent of all new products or services cannot find sufficient buyers … (more)

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