Where to Play
Publication of the book “Where to Play – 3 Steps for discovering your most valuable market opportunities”, by Marc Gruber and Sharon Tal. The book helps you to set a promising strategy, by giving a clear, structured and practical framework- the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities.
Designed to work seamlessly with our Business Model and Value Proposition Canvases, the Market Opportunity Navigator, proposed by Marc and Sharon, will help entrepreneurs and innovators to commercialize technologies. You will enjoy discovering highly practical worksheets, maps and dartboards of tremendous interest if you want to better identify, evaluate and strategize market opportunities. Let yourself be charmed by the toolkit and the case studies, along with the thoughts of Marc and Sharon.
