BM testing at Entreprism
Workshop for the young entrepreneurs incubated by HEC Entreprism (web), invited by Luis Cisneros and Manaf Bouchentouf
By working through case studies, visually engaging examples and hands-on exercises, participants will learn how to test business models and value propositions. They will acquire the tools and techniques needed to reduce risk of failures through systematic testing. The following questions will be addressed: Why do businesses fail? Introduction to market testing: customer development. MVPs: Minimum Viable Products. Extracting hypotheses from business models. The Sanity Test: testing the prototype numbers. Where your Business Model Lives?
