Customer-Value Map
The Customer-Value Map would allow us to map what value precisely is created and with regard to which customer needs. It describes:
(A) For each Customer Segment: which jobs a customer is trying to get done, and all the related customer pains and customer gains
(B) For each Value Proposition: the bundle of products & services targeted at the customer and how they are expected to create gains or relieve pains.
See Alex’s blog (post)
