Yves Pigneur

Retour à Montréal pour une masterclass, des ateliers, des rencontres et autres conférences sur le design de business models et de leurs propositions de valeurs à HEC Montréal, Banque Nationale, Transcontinental …

Présentation et illustration du “Value Proposition Canvas”, pour décrire, remettre en question et esquisser les propositions de valeur d’un business model, mais aussi exploration des approches “Design Thinking” et “Lean Startup” pour prototyper et tester des business models et leurs propositions de valeur.

Interview in the Huffington Post on “The Blueprint of Business Strategy Is the Business Model”

interview on YOuTube here

A 2-day workshop on Business Model Generation and Proposition Value Design at Boston with Alex

“A rare two-day public workshop by the team behind the groundbreaking and best-selling book, Business Model Generation”

After this workshop you will have: (a) Learned about and applied a practical visual language and innovation process to describe, challenge, and design strategy and business models, (b) Appreciated powerful examples of business model innovation, ranging from Fortune 500 companies to start-ups and social entrepreneurship ventures, and (c) Explored and prototyped business models using design thinking, customer development, and lean start-up methods to boost future growth

see here for details

The wining team assembled by Alex, with Alan and Peter, in order to “put practical tools into the hands of every business strategy practitioner”. Always a pleasure to meet some of them at Toronto.

article dans un numéro spécial de la revue Gestion sur les modèles d’affaires innovants, par Jacqueline Cardinal, « Yves Pigneur et le Business Model Generation : un modèle d’affaires au service d’un livre… ou vice versa ? », Gestion 2015/1 (Vol. 40), p. 47-53.

cairn

Accueil chaleureux à HEC Montréal après un an déjà, content de revoir des amis montréalais, BMGEN/VPDesign toujours bien présents à l’Institut d’entrepreneuriat (web) et … à la Coop

Research seminar at UBC Sauder School of business (web), invited by Yair Wand and Hasan Cavusoglu. The seminar aims at presenting the evolution of BMGEN research, visualised by the following picture:

Designing business models and similar strategic objects: a design science approach

Based on our work and experience in the field of business models, we suggest that the current research focus in strategic management and entrepreneurship could be improved and enlightened by some of the more conceptual and design-oriented research. We highlight three areas in particular in which design science research has excelled that could inform research in strategic management. The first area concerns the identification, formalization, and visualization of the core constructs and models of interest related to the design and analysis of strategic business issues. The second area corresponds to the exploration of how design thinking techniques and tools might contribute to improving the design and prototyping of alternatives to strategic business questions. The third area addresses the research in computer-aided design assisting the process of designing strategic management objects such as business models.

Osterwalder, A., Pigneur, Y. (2013) Designing business models and similar strategic objects: the contribution of IS. Journal of AIS, 14(5), 237-244.

Seminar at the University of Tokyo (TODAI), invited by Prof. Hideyuki Horii, head of the iSchool and inventor of a creativity process.

Fruitful discussion with Kinya Tagawa, creative director and co-founder of takram design engineering, an award-winning design engineer experienced in a wide range of products including hardware, software and interactive art (more); Kinya is also visiting professor at Royal college of Art.

The workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas for designing, assessing and challenging business models and their value propositions. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.

keynote for the launch event of the Japanese translation of VPDesign (amazon), organised by the publisher Shoesha (web); translation by 瓜田 忍 Shinobu Urita

workshop for Japan Innovation Network (web) and Business Model Innovation Association at Tokyo, organized by Prof. Konno and Dr Shin Yamamoto; translation by 瓜田 忍 Shinobu Urita

Business Model & Value Proposition Design 〜独自のビジネスモデルと顧客価値を創造する方法〜
原著者Yves Pigneur（イヴ・ピニュール）氏から直接学べる貴重なチャンス！ (more)

Other private workshops for Japanese companies (Panasonic, NEC, Sony)