Yves Pigneur

53’531 Total Downloads from AIS Electronic Library (AISeL)

Article with Hazbi Avdiji, Dina Elikan et Stéphanie Missonier, published in JAIS. In this article we develop a theory that provides guidance to anyone interested in designing tools similar to the Business Model Canvas, the Value Proposition Canvas, and the Team Alignment Map.

Blog post on HBR blog with Alex and Tendayi, entitled “Why Your Organization Needs an Innovation Ecosystem”

To ensure their companies stay innovative, leaders need to create an ecosystem that allows winning ideas to consistently emerge. In two decades of strategy consulting and research, the authors have learned that building such an ecosystem requires developing capabilities for exploring new ideas, experimentation, accepting failure, and working with external partners.

Interview dans la revue GESTION de HEC Montréal par Isabelle Giguère

Dina presented a visual inquiry tool for brand identity at HICSS

Brand identity is paramount for companies. Owing to the advancement of technology, faster innovation, growing competition, and more demanding consumers, managing a brand is becoming increasingly complex. This is especially true for entrepreneurs in startups and SMEs, who may not have the knowledge and various resources to ensure a clear branding strategy. This paper describes the development, in three steps, of a visual collaboration tool that supports practitioners in SMEs and startups to collaboratively strategize their brand identity in a structured way. This paper reports the creation, demonstration, and a first evaluation of what we have called the Brand Identity Tool.

Elikan, D., Pigneur, Y (2019) A Visual Inquiry Tool for Brand Identity. Proc. Hawaii International Conference on System Sciences (HICSS), IEEE Computer Society

The latest Readership Report of our articles from AIS Electronic Library (AISeL)

Article with Alex entitled “How to Build Invincible (Pharma) Companies” in Life Science Leader, October 2018

(recently republished in thinkgrowth)

Thinkers50, the Oscars of management thinking, asked Alex and I to write a letter to CEOs who are faced with the challenge of creating new and transformative growth inside their companies.

This is our message to them:

Dear CEO,

A recent McKinsey study shows that 80% of your CEO peers think that their current business model is at risk. The research also shows that a mere 6% of your executives are satisfied with the innovation process in your organization.

You have been excellent at executing and improving your proven and successful business models. But as the research above shows, you have not yet found the answer to inventing entirely new business models, value propositions, and growth engines.
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More than 32’000 downloads from the AIS Electronic Library (AISeL) in the last 3 years

The first articles:
Clarifying Business Models: Origins, Present, and Future of the Concept, CAIS (27’263)
An eBusiness Model Ontology for Modeling eBusiness, Bel (4’352)
Designing Business Models and Similar Strategic Objects: The Contribution of IS, JAIS (584)