Yves Pigneur

Thesis defence by Sonia Ben Hamida, entitled “Innovate by Designing for Value – Towards a Design-to-Value Methodology in Early Design Stages” at Centrale Supelec

“Design decision making in early design stages is crucial as well as difficult. Stakeholders’ needs and perceptions are difficult to predict and share among the design team. It is then difficult to understand which design concepts are the most valuable to explore. This thesis builds upon value oriented design methodologies and develops a three-step methodology to support decision making in early design stages. The methodology was tested and validated on several industrial use cases.

Suren Erkman announced me the birth of CO2 Value Europe, the Association dedicated to CO2 utilization which was officially created on 30 November in Brussels by 43 founding partners from industry and research.

The press release is available here
A 3-minutes video of the Founding day is available on youtube

The question is “What will be the future business models ?” …

Keynote on Business model innovation at ETH, invited by Jonas Van Hove, Chair of Entrepreneurship (web)

In this interactive and hands-on seminar, Prof. Dr. Yves Pigneur will introduce Business Model Design. Business model innovation and industry changes will be illustrated with examples such as Nespresso, AirBnB, Tesla and AWS. Design thinking attitude will also be emphasized for exploring and prototyping business models. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts and canvases to map out business models and value propositions. Finally, the synergy between the business model canvas, lean startup and customer development will be presented for testing business models.

in the words of a PhD student taking the course “one of the best guest lectures ever at ETH Zurich”.

Discussion with Alex about our project on Innovation Metrics

Discussion with Cédric Duchêne and Nicolas Henchoz, EPFL+ECAL Lab, about the project Montreux Jazz Heritage Lab II, Conception of Space a nomad installation bringing the unique musical and cultural heritage of the Montreux Jazz Festival back to life

Conférence dans le cadre de l’Unil Science au carré, invité par Delphine Preissmann (web)

Créativité et design d’entreprises

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A two-day public masterclass on BMGEN/VPDesign with Alex at Berlin

Visit of Luis Cisneros, Head of entrepreneurship at HEC Montréal, and fruitful discussion on the evolution and transformation of business models, specifically in family business. And talk in my BMID class, with the interesting “Kinky Boots” case study.

article dans Bilan sur l’aventure BMGEN rédigé par Paul-Edgar Levy, un ancien du cours BMID

Les «success stories» entrepreneuriales nous fascinent, nous font rêver jusqu’à nous sembler trop belles et inimitables. Sauf qu’elles ne sont que la partie émergée de l’iceberg. Lorsqu’on s’intéresse de plus près aux épopées réalisées par ces grands entrepreneurs, on se rend compte que le chemin vers la réussite est certes long et sinueux mais bel et bien à la portée de tous.

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