Workshop at TU Wien
BUSINESS MODEL INNOVATION
March 16, 2012
This one-day workshop aims at learning about and applying a practical visual language to describe, challenge, and design business models. The workshops consist of a mix of practical activities, theories, and examples that help the attendees better understand business model innovation by listening, seeing and doing themselves. The attendees will appreciate powerful examples of business model innovation, such as Nespresso, SunEdison, Nintendo Wii, Apple iPod/iTunes, Peepoople and many more. They explore and prototype business models using design thinking and customer development to boost future growth.
