Workshop @IMD

Workshop on business model innovation at IMD partnering with Veolia (news) on April 4th, invited by Prof. Cyril Bouquet.

After the Cyril’s intro on the “Deep dive” approach, the workshop aims at learning about and applying a business model canvas to describe, challenge, and design business models. The second topic covers design thinking and the “managing as designing” paradigm. Several powerful examples of business model innovation and industry changes are explored, such as Nespresso, Cirque du Soleil, Nintendo Wii, Apple iPod/iTunes, SunEdison, and many more. The attendees can explore and prototype business models using design thinking and customer development to boost future growth.

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