BMGEN on the WSJ blog
A recent Alex’s post “Think About Jobs, Pains, Gains” (post) on the Wall Street Journal blog – The Accelerators, Startup gurus discuss strategies and challenges of creating a new business.
The post presents the Value Proposition Canvas, which allows you to sketch a profile of how your products and services will create value for a specific customer. Once you’ve made these clear, you can test them. (more)
One of our goals was to make testing more methodical, just like we did for business models with the Business Model Canvas. More by Alex on WSJ:
How to Improve Your Business Model Design
January 4, 2013 (post)
A Multi-Billion Dollar Difference
January 2, 2013 (post)
Don’t be a ’Wantrapreneur’
December 20, 2012 (post)
Think About Jobs, Pains, Gains
December 10, 2012 (post)
Burn Your Business Plan ’ Before It Burns You
November 26, 2012 (post)
A Trail of Failure
November 12, 2012 (post)