masterclass on BMGEN at Namur
Masterclass on ’Business Model Design and Innovation’, for the new Master of Advanced Studies in “Business Analysis & IT Governance” (web) at the University of Namur.
The master class aims at (a) learning about and applying the Business Model Canvas, a practical visual language to describe, challenge, and design business models, (b) appreciating powerful examples of business model innovation, ranging from start-ups to Fortune 500 companies, and (c) exploring and prototyping business models using design thinking and customer development to boost future growth. The two days will be a mix between presentation, q&a, buzz groups, and hands on practice.
drawn by Martin Saive
PROGRAMME BREAKDOWN
DAY 1
Basics – “From Product Innovation to Business Model Innovation”
- Business Model Canvas
- Value Proposition Canvas
Level 1 (Beginner) - “From Decision-Making to Design Thinking”
- Prototyping Business Models
- Testing Business Models and Customer Development
DAY 2
Level 2 (Master) – “From Business Plan to Business Story”
- Storytelling and BM Mechanics
- Playing with the numbers and BM economics
Level 3 (Invincible) – “From Competitive Advantage to Transient Advantage”
- Transforming Business Models and BM Layers
- Assessing BM environment and ecosystem
References
Blank, S. (2013) Why the Lean Start-Up Changes Everything. Harvard Business Review, May 2013, 65-72.
Boland, R., Collopy, F., Lyytinen, K., and Yoo, Y. (2008). Managing as designing: Lessons for organization leaders from the design practice of frank o. gehry. Design Issues, 24(1): 10’25
Osterwalder A., Pigneur, Y. (2010) Business Model Generation. Wiley (extract)
(quelques photos de Vincent ici)
